This blog will explore the role of technological advancements in the relationship between TV and its audiences.
Sunday, March 1, 2015
Television in the 1960s and today
In the 1960s television was the hot new thing, every household had to have one. While TV was a huge leap forward from radio which until then had been the dominant news and entertainment medium, TV in the 1960s was quite primitive when compared with television in the 21st century. 3 network channels compared with hundreds of channels on cable. Programming with relatively low production value and in black and white compared with full color broadcasts in HD. In terms of variety, choice and quality, it is simply no contest; modern TV is far superior to what TV was in the 1960s. However, TV in the 1960s also had certain advantages over television today: it was the dominant medium with no competition; current affairs and entertainment had to be seen on TV which is why every household had to have one. Nowadays, the internet has become a viable alternative to television and is increasingly causing almost insurmountable competitive pressure on TV. The cable cutting movement is increasingly in the news - people opting to forego television altogether in favor of streaming the content they want over the internet. Everything that TV has to offer can now be accessed over the internet - news, sports, movies . . . and increasingly television channels are forced to offer their content for streaming as well. The monopoly which TV enjoyed in the 60s may well have been broken for good.
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